Welcome to
I Deserve It

community bringing hands together


I Deserve It is a social enterprise and a Non – Profit Company.

Our passion and purpose is to uplift and empower the community through skills, job creation and trade opportunity.


I Deserve It is a powerful support platform for start – ups or entry level business owners, as well as entrepreneurs. I Deserve It helps start – up, entry level, small business owners and entrepreneurs grow their business sustainably through long term partnerships. From conception (Idea) and everything in between to their customer.


The 6 Pillars of I Deserve It are the main focus areas of any individual, business owner and entrepreneur. Each pillar is interlinked with the other and no business can thrive without any of these core pillars.


At I Deserve It, we have partnered up with highly trained professionals who specialise in each pillar to help uplift and support you in growing a sustainable business.

Meet The Team

"Amiena founded IDI 10 years ago working tirelessly trying to improve the lives of those not only in her community but reaching out to those in need all over Cape Town. She aims to achieve this by empowering individuals through entrepreneurship."

Amiena Pastor


"Mishqah specializes in research of: Private business CSI - Government funding for small business owners - Small business support with registration"

Mishqah Salie

Research and Development

"- Founder of Pre-Emptive Solutions - Specializes in Digital Marketing, CMS Systems and Web Design"

Junaid Jakoet

Digital Marketing and Web Design

"- Specializes in Digital Marketing and Web Design - Performs general maintenance on our website"

Ismaaeel Abrahams

Digital Marketing and Web Design

"- Specializes in Social Media Marketing - Manages IDI social media platforms with informative info"

Azraa Kemp

Social Media

"Zainab is your first point of contact when reaching out to IDI. She deals with the day to day running of IDI ensuring that everything goes smoothly. She also handles our event and market day bookings."

Zainab Saban