About Us

I Deserve It is a self-funded NPC, founded by Amiena Pastor in 2010. We have been serving as a platform for start-up entrepreneurs since 2010


I Deserve It is a social enterprise and a non-profit organization.

Our passion and purpose are to uplift and empower the community through skills,  job creation and trade opportunities. I Deserve It is a powerful support platform for start-ups or entry level business owners, as well as entrepreneurs.


I Deserve It helps start-up, entry level, small business owners and entrepreneurs grow their business sustainably through long term partnerships.

From conception (Idea) to their customer.

To ensure company can provide tools, information, resources and networking to help assist and develop the growth of entrepreneur.

To grow an entrepreneur to the best that they can be, we ensure that each business is equipped with the information and resources it requires to build quality products.

PULSE eMagazine

December Edition

January Edition

February and March Edition

April and May Edition

PULSE Talk Show

Pulse Talk Episode 1

Pulse Talk Episode 2 

Pulse Talk Episode 3

Pulse Talk Episode 4

Outreach Projects

Active Skills Courses